Overview
Starting with my pick for 10 existing poorly created or outdated corporate brand identities. Big Box Storage was chosen, as I felt it could benefit from an updated rebrand. The decision to rebrand Big Box was an easy one. This weak, outdated identity consisted of three different type fonts, spacing and balance issues and it could not be used in one color applications.
My Corporate rebrand project required the following, a brand audit, a brand personality, a new or updated corporate identity, stationary system and four pages of brand guidelines that define and are consistent with my new identity system. My objective was to bring their brand up to a more professional, modern and refined brand identity. But do so carefully, to preserve any brand equity it holds. For this reason I keep within their existing color palette and stacked type format for branding and touchpoint purposes. My overall branding system aligned perfectly with the needs of the company and their brand personality.
Services Create a new brand identity for an existing company
Typefaces Druk Wide Bold and Remora Sans
Course ARTG 133 Logo and Packaging
Instructor Bradford Prairie
Completed Oct 2021
